Here at JOT Internet Media, our main objective is to send very high-quality traffic to our partners’ media properties. When one of our partners is a publisher, the KPIs we use to measure this traffic performance are bounce rate, pages/session, average session duration… All the metrics that show users’ engagement with the publisher’s content are the ones that we are … Read More
Shocking! Ad Copywriter Skills Revealed!
7 Tips to create great ad copies Throughout the years, ads have appeared on many different printed media: newspapers, direct mail, magazines and billboards but in recent years, they have reached the internet and became part of every blog, online newspaper and website. This evolution, although taking a variety of shapes and forms, has always depended on one main factor: … Read More
Upgrade your Display Campaigns using User Intent
What I always struggle with when planning a display campaign is the target. Which user segment will give us the best result? Targeting options in display advertising usually give you behavior or sociodemographic information about the user (interest, placements, categories, age, gender…) but not intentionally. Even though all these targeting criteria are interesting, not having the possibility of targeting people … Read More
The Increasing Role of Data in Digital Marketing
Every click, every pageview, every interaction is a data point. From a statistical point of view, a data point is a set of measurements of a statistical population. In digital marketing, a data point is a potential opportunity to know your user better and optimize your digital strategy. At JOT, data is critical for our goal: to help our partners … Read More
You’ve got great content. But are you reaching the right audience?
Your site is full of incredible content and you know it. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your IT department has indeed pulled it off. The user experience left everyone in your team speechless. You have something worth visiting. “So why aren’t I getting more … Read More
Display Advertising: Get more from your Content
Why Content Distribution? Is it worth spending money on ads to distribute and spread your content on the internet? Despite the fact that you can get a lot of traffic with a good SEO & social media strategy, there are many reasons why you should buy ads to get more from your content. First of all, organic traffic (SEO & … Read More
To JOT or not to JOT…
New to the world of digital marketing? Join the club! After having done various types of work – from sales in a call center, up through accountancy work and on to writing, teaching and presenting a radio show – I decided that it would be a good idea to find a new challenge and to throw myself into something completely … Read More
Advertising: Why is it so important?
Online advertising is a fundamental part of reaching new customers and growing your business. Despite the fact that many people are irritated when they are served with any form of advertising, most of them at one point or another became customers of a company thanks to advertising, whether they were aware of it or not, and whether they care to … Read More
You’ve got great content. But are you reaching the right audience?
Your site is full of incredible content. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your user experience is on point, you have something worth visiting. But are sure you are reaching the right audience? Are your audience development efforts on point? Is your ideal audience even … Read More
You’ve got great content. But are you reaching the right audience?
Your site is full of incredible content. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your user experience is on point, you have something worth visiting. But are sure you are reaching the right audience? Are your audience development efforts on point? Is your ideal audience even … Read More