In our business, it is important to constantly test & learn in order to improve our optimization techniques and maximize performance. Here are a couple of tests I carried out recently and what I learnt from them. Test # 1 Description: test Keyword Dynamic Insertion tool (DKI) on the headline 1. Insert DKI on the headline with and without … Read More
How the climate and specific events influence online searches
The advances in the way we process and analyze data allow online advertisers and eCommerce actors to innovate and take into account factors that until now were only assumed or unknown. It seems obvious that both the weather and cultural or sporting events (among other types of events) influence user searches, but to what extent do they do so? How … Read More
Interning at JOT Research Lab
Hi everyone. My name is Daniel. I live in Madrid and I study telecommunications engineering. As a student soon ending his university studies, I was wondering: Should I get a job? I sent many emails to many companies in order to find an internship. I then received an answer from a company called JOT Internet Media which said: “We would … Read More
The story of how we increased our pages/session by 50% with only a slight change
Here at JOT Internet Media, our main objective is to send very high-quality traffic to our partners’ media properties. When one of our partners is a publisher, the KPIs we use to measure this traffic performance are bounce rate, pages/session, average session duration… All the metrics that show users’ engagement with the publisher’s content are the ones that we are … Read More
“Amazing holidays” doesn’t mean the same thing to everyone
Same search query – different expectations People spend about 21% of their time searching online. When users type a search query into a search engine, they are showing a very clear intent towards a product or a service. This information can be very valuable. However, a search query can have very different meanings depending on the person who is entering … Read More
KPIs to Track for SEARCH
When a campaign is launched for Search Engine Monetization, the massive data you have at hand to analyze might be challenging from time to time. According to your campaign objectives and strategy, the key performance indicators you need to focus may vary. It is vital though, and it is the number one rule to make sure that you know what … Read More
Shocking! Ad Copywriter Skills Revealed!
7 Tips to create great ad copies Throughout the years, ads have appeared on many different printed media: newspapers, direct mail, magazines and billboards but in recent years, they have reached the internet and became part of every blog, online newspaper and website. This evolution, although taking a variety of shapes and forms, has always depended on one main factor: … Read More
{keyword: Valentine’s day}
One of the most interesting aspects about managing online advertising campaigns is seeing how internet users use search engines – in other words, what they search for and when. Not surprisingly, the weather as well as specific events (be it elections, live entertainment events, holidays, etc.) have a strong influence on what people are searching for online. As part of … Read More
European Data Incubator: what’s it about?
Last Wednesday, Francisco Rodriguez (CTO) and I participated in the H2020 project EDI kick-off meeting organised in Bilbao, Spain. The project, coordinated by the University of Deusto is formed by 5 core partners (Deusto, Zabala Consulting, Engineering, F6S and Etventure Start Up) and 15 data providers in very different fields like energy, automotive, traffic, logistics, marketing, etc. EDI will … Read More
Digital Transformation – A Real Case Study
Digital IT strategy & Infrastructure It is quite challenging to summarize in a few words the work of several years, but our objective in terms of technology at JOT has always been to develop a platform of solutions and services that allow our account managers to focus solely on the optimization of digital marketing campaigns while reducing to the minimum … Read More