In our business, it is important to constantly test & learn in order to improve our optimization techniques and maximize performance. Here are a couple of tests I carried out recently and what I learnt from them. Test # 1 Description: test Keyword Dynamic Insertion tool (DKI) on the headline 1. Insert DKI on the headline with and without … Read More
Digital Transformation – A Real Case Study
Digital IT strategy & Infrastructure It is quite challenging to summarize in a few words the work of several years, but our objective in terms of technology at JOT has always been to develop a platform of solutions and services that allow our account managers to focus solely on the optimization of digital marketing campaigns while reducing to the minimum … Read More
Quality Assurance – Trust Is Good But Control Is Better
The company or organization that claims to have no data quality issues is as trustworthy as a person that claims to never have made a mistake. Errors are not only an intrinsic part of human nature, machines also fail. The quality assurance process that should be implemented depends a lot on the specific context. Marcoumar is a popular blood thinner … Read More