Testing & Learning with Ads

Fernando PeralesSearch Monetization, Traffic Acquisition, Traffic Quality, Volume & QualityLeave a Comment

In our business, it is important to constantly test & learn in order to improve our optimization techniques and maximize performance. Here are a couple of tests I carried out recently and what I learnt from them.   Test # 1  Description: test Keyword Dynamic Insertion tool (DKI) on the headline 1. Insert DKI on the headline with and without … Read More

“Amazing holidays” doesn’t mean the same thing to everyone

Jorge AlonsoOnline advertising, Search Monetization, Traffic Acquisition, Traffic QualityLeave a Comment

Same search query – different expectations People spend about 21% of their time searching online. When users type a search query into a search engine, they are showing a very clear intent towards a product or a service. This information can be very valuable. However, a search query can have very different meanings depending on the person who is entering … Read More

KPIs to Track for SEARCH

Fernando PeralesOnline advertising, Search Monetization, Traffic Acquisition, Traffic QualityLeave a Comment

When a campaign is launched for Search Engine Monetization, the massive data you have at hand to analyze might be challenging from time to time. According to your campaign objectives and strategy, the key performance indicators you need to focus may vary. It is vital though, and it is the number one rule to make sure that you know what … Read More

{keyword: Valentine’s day}

Fernando PeralesSearch Monetization, Traffic AcquisitionLeave a Comment

One of the most interesting aspects about managing online advertising campaigns is seeing how internet users use search engines – in other words, what they search for and when. Not surprisingly, the weather as well as specific events (be it elections, live entertainment events, holidays, etc.) have a strong influence on what people are searching for online. As part of … Read More

The Increasing Role of Data in Digital Marketing

Fernando PeralesData, Display Monetization, Online advertising, Search Monetization, Traffic Quality1 Comment

Every click, every pageview, every interaction is a data point. From a statistical point of view, a data point is a set of measurements of a statistical population. In digital marketing, a data point is a potential opportunity to know your user better and optimize your digital strategy.  At JOT, data is critical for our goal: to help our partners … Read More

Advertising: Why is it so important?

Fernando PeralesDisplay Monetization, Online advertising, Search MonetizationLeave a Comment

Online advertising is a fundamental part of reaching new customers and growing your business. Despite the fact that many people are irritated when they are served with any form of advertising, most of them at one point or another became customers of a company thanks to advertising, whether they were aware of it or not, and whether they care to … Read More