EW_SHOPP Project “Supporting Event and Weather-based Data Analytics
and Marketing along the Shopper Journey”
H2020 ICT14-2016 BIG DATA PPP, 2017-2019.
Main project objective is to deploy and host a cross-domain platform to easily integrate multi-lingual customer and market related data with weather and event data.
Open up the door to a new generation of business intelligence services and market analyses by: demonstrating the impact of such integration with several different business cases and deploying new marketable services for a variety of stakeholders in the e-commerce, retail and marketing domains.
JOT Internet Media’s main role is the implementation of the business case focused on campaign-driven purchasing intentions based on weather and social events.
