You’ve got great content. But are you reaching the right audience?

Fernando PeralesContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Your site is full of incredible content.
Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your user experience is on point, you have something worth visiting.

But are sure you are reaching the right audience? Are your audience development efforts on point? Is your ideal audience even aware that your content exists?

This is a major issue: there is a lot of content out there and it’s really complicated for audiences to find the content they like the most organically. And for that same reason it is very challenging for publishers to reach the right audience for their content. That is why it is crucial for publishers to build a well-planned audience acquisition strategy.

Online platforms to reach digital audiences have become incredibly sophisticated. These platforms allow you to target specific audiences using a broad range of variables creating a huge number of microsegments. You need to spend time testing and optimizing your campaigns in order to find out which microsegments of audiences are engaging the most with your content. You might need to test various microsegments in order to discover which ones are more engaged with your content or which content you should create for your target audiences. The more accurate your targeting is, the more the audiences you reach will be interested in your content and interact with it, and the more time they will spend on your site. You can then maximize your monetization opportunities.

To do so you will need to understand how to manage each of these online platforms first and then learn how to use them in the most efficient way possible, so it is not an easy task. If you learn how to master these platforms, how to optimize them and eventually how to match the right content with the right audience at the right moment, you will find that costs will be a fraction of what they are when you don’t have the appropriate team, methods and expertise to handle them.

This is where we can help. We are experts in audience acquisition. Not only do we know how best to reach new audience, precisely matching the right audience to the right content, but we do it on a huge scale and across 74 markets and in 17 languages. We work with some of the top 10 media companies in the US to help them increase their traffic and reach new audiences relevant to their business.

We are not a typical “agency”, we only work with our partners on PERFORMANCE, sending them the highest quality traffic from the best Search and Display platforms (Google Adwords, Bing Ads, Google Display Network, Facebook, Outbrain, Taboola, etc.). We assume all the online advertising costs and once our partners generate incremental revenue thanks to us, a revenue or profit-share agreement kicks in. Relationships between agencies and clients based on performance models are far more efficient than commercial relationships where objectives are not aligned between both parties.

So, if you need any help with your audience acquisition efforts, you know where to find us! 

Fanny Rojon, Business Development & Strategic Partnerships

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