What I always struggle with when planning a display campaign is the target. Which user segment will give us the best result? Targeting options in display advertising usually give you behavior or sociodemographic information about the user (interest, placements, categories, age, gender…) but not intentionally. Even though all these targeting criteria are interesting, not having the possibility of targeting people … Read More
Retargeting: Your Best Ally
Retargeting is a digital marketing technique where advertisers target users who have visited their website in the past using banner ads on display networks across the web. Retargeting helps advertisers increase their conversion rate by only targeting users that have had a previous experience with their brand (qualified users), even though that experience did not lead to a conversion or a … Read More