“Amazing holidays” doesn’t mean the same thing to everyone

Jorge AlonsoOnline advertising, Search Monetization, Traffic Acquisition, Traffic QualityLeave a Comment

Same search query – different expectations People spend about 21% of their time searching online. When users type a search query into a search engine, they are showing a very clear intent towards a product or a service. This information can be very valuable. However, a search query can have very different meanings depending on the person who is entering … Read More

You’ve got great content. But are you reaching the right audience?

Jorge AlonsoContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Your site is full of incredible content and you know it. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your IT department has indeed pulled it off. The user experience left everyone in your team speechless. You have something worth visiting. “So why aren’t I getting more … Read More

Facebook: A consolidated option

Fernando PeralesSocial Media MarketingLeave a Comment

To say that social media is a fundamental tool for digital marketing is no longer a risky statement. It’s a euphemism, really. Indeed, the advertising industry took for granted what in some years has become a reality. Every year, social media traffic and markets grow even higher and, after 7+ years in the market, social networks have shown they are … Read More

You’ve got great content. But are you reaching the right audience?

Fernando PeralesContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Your site is full of incredible content. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your user experience is on point, you have something worth visiting. But are sure you are reaching the right audience? Are your audience development efforts on point? Is your ideal audience even … Read More

You’ve got great content. But are you reaching the right audience?

Fernando PeralesContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic Quality1 Comment

Your site is full of incredible content. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your user experience is on point, you have something worth visiting. But are sure you are reaching the right audience? Are your audience development efforts on point? Is your ideal audience even … Read More