Same search query – different expectations People spend about 21% of their time searching online. When users type a search query into a search engine, they are showing a very clear intent towards a product or a service. This information can be very valuable. However, a search query can have very different meanings depending on the person who is entering … Read More
You’ve got great content. But are you reaching the right audience?
Your site is full of incredible content and you know it. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your IT department has indeed pulled it off. The user experience left everyone in your team speechless. You have something worth visiting. “So why aren’t I getting more … Read More
To JOT or not to JOT…
New to the world of digital marketing? Join the club! After having done various types of work – from sales in a call center, up through accountancy work and on to writing, teaching and presenting a radio show – I decided that it would be a good idea to find a new challenge and to throw myself into something completely … Read More
Facebook: A consolidated option
To say that social media is a fundamental tool for digital marketing is no longer a risky statement. It’s a euphemism, really. Indeed, the advertising industry took for granted what in some years has become a reality. Every year, social media traffic and markets grow even higher and, after 7+ years in the market, social networks have shown they are … Read More
You’ve got great content. But are you reaching the right audience?
Your site is full of incredible content. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your user experience is on point, you have something worth visiting. But are sure you are reaching the right audience? Are your audience development efforts on point? Is your ideal audience even … Read More
You’ve got great content. But are you reaching the right audience?
Your site is full of incredible content. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your user experience is on point, you have something worth visiting. But are sure you are reaching the right audience? Are your audience development efforts on point? Is your ideal audience even … Read More