Here at JOT Internet Media, our main objective is to send very high-quality traffic to our partners’ media properties. When one of our partners is a publisher, the KPIs we use to measure this traffic performance are bounce rate, pages/session, average session duration… All the metrics that show users’ engagement with the publisher’s content are the ones that we are … Read More
Display Advertising: Get more from your Content
Why Content Distribution? Is it worth spending money on ads to distribute and spread your content on the internet? Despite the fact that you can get a lot of traffic with a good SEO & social media strategy, there are many reasons why you should buy ads to get more from your content. First of all, organic traffic (SEO & … Read More
To JOT or not to JOT…
New to the world of digital marketing? Join the club! After having done various types of work – from sales in a call center, up through accountancy work and on to writing, teaching and presenting a radio show – I decided that it would be a good idea to find a new challenge and to throw myself into something completely … Read More
Traffic Acquisition Cost
What is Traffic Acquisition Cost? The Traffic Acquisition Cost (TAC) is one of the most relevant KPIs (Key Performance Indicators) for a digital company. Digital companies, like traditional ones, seek potential customers to use / purchase / rent their products or services. The main difference, however, is that these potential customers are called “users” and digital companies have no physical … Read More
Facebook: A consolidated option
To say that social media is a fundamental tool for digital marketing is no longer a risky statement. It’s a euphemism, really. Indeed, the advertising industry took for granted what in some years has become a reality. Every year, social media traffic and markets grow even higher and, after 7+ years in the market, social networks have shown they are … Read More