Display Advertising: Get more from your Content

Fernando PeralesContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Why Content Distribution? Is it worth spending money on ads to distribute and spread your content on the internet? Despite the fact that you can get a lot of traffic with a good SEO & social media strategy, there are many reasons why you should buy ads to get more from your content. First of all, organic traffic (SEO & … Read More

Advertising: Why is it so important?

Fernando PeralesDisplay Monetization, Online advertising, Search MonetizationLeave a Comment

Online advertising is a fundamental part of reaching new customers and growing your business. Despite the fact that many people are irritated when they are served with any form of advertising, most of them at one point or another became customers of a company thanks to advertising, whether they were aware of it or not, and whether they care to … Read More

Traffic Acquisition Cost

Fernando PeralesTraffic AcquisitionLeave a Comment

What is Traffic Acquisition Cost? The Traffic Acquisition Cost (TAC) is one of the most relevant KPIs (Key Performance Indicators) for a digital company. Digital companies, like traditional ones, seek potential customers to use / purchase / rent their products or services. The main difference, however, is that these potential customers are called “users” and digital companies have no physical … Read More