7 Tips to create great ad copies Throughout the years, ads have appeared on many different printed media: newspapers, direct mail, magazines and billboards but in recent years, they have reached the internet and became part of every blog, online newspaper and website. This evolution, although taking a variety of shapes and forms, has always depended on one main factor: … Read More
Upgrade your Display Campaigns using User Intent
What I always struggle with when planning a display campaign is the target. Which user segment will give us the best result? Targeting options in display advertising usually give you behavior or sociodemographic information about the user (interest, placements, categories, age, gender…) but not intentionally. Even though all these targeting criteria are interesting, not having the possibility of targeting people … Read More
Display Advertising: Get more from your Content
Why Content Distribution? Is it worth spending money on ads to distribute and spread your content on the internet? Despite the fact that you can get a lot of traffic with a good SEO & social media strategy, there are many reasons why you should buy ads to get more from your content. First of all, organic traffic (SEO & … Read More