Advertising: Why is it so important?

Fernando PeralesDisplay Monetization, Online advertising, Search MonetizationLeave a Comment

Online advertising is a fundamental part of reaching new customers and growing your business. Despite the fact that many people are irritated when they are served with any form of advertising, most of them at one point or another became customers of a company thanks to advertising, whether they were aware of it or not, and whether they care to … Read More

Traffic Acquisition Cost

Fernando PeralesTraffic AcquisitionLeave a Comment

What is Traffic Acquisition Cost? The Traffic Acquisition Cost (TAC) is one of the most relevant KPIs (Key Performance Indicators) for a digital company. Digital companies, like traditional ones, seek potential customers to use / purchase / rent their products or services. The main difference, however, is that these potential customers are called “users” and digital companies have no physical … Read More

Retargeting: Your Best Ally

Fernando PeralesRetargetingLeave a Comment

Retargeting is a digital marketing technique where advertisers target users who have visited their website in the past using banner ads on display networks across the web. Retargeting helps advertisers increase their conversion rate by only targeting users that have had a previous experience with their brand (qualified users), even though that experience did not lead to a conversion or a … Read More