Traffic Acquisition Cost

Fanny RojonTraffic AcquisitionLeave a Comment

What is Traffic Acquisition Cost? The Traffic Acquisition Cost (TAC) is one of the most relevant KPIs (Key Performance Indicators) for a digital company. Digital companies, like traditional ones, seek potential customers to use / purchase / rent their products or services. The main difference, however, is that these potential customers are called “users” and digital companies have no physical … Read More

Facebook: A consolidated option

Jorge GarcíaSocial Media MarketingLeave a Comment

To say that social media is a fundamental tool for digital marketing is no longer a risky statement. It’s a euphemism, really. Indeed, the advertising industry took for granted what in some years has become a reality. Every year, social media traffic and markets grow even higher and, after 7+ years in the market, social networks have shown they are … Read More

Retargeting: Your Best Ally

Fanny RojonRetargetingLeave a Comment

Retargeting is a digital marketing technique where advertisers target users who have visited their website in the past using banner ads on display networks across the web. Retargeting helps advertisers increase their conversion rate by only targeting users that have had a previous experience with their brand (qualified users), even though that experience did not lead to a conversion or a … Read More

You’ve got great content. But are you reaching the right audience?

Fanny RojonContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Your site is full of incredible content. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your user experience is on point, you have something worth visiting. But are sure you are reaching the right audience? Are your audience development efforts on point? Is your ideal audience even … Read More

You’ve got great content. But are you reaching the right audience?

Fanny RojonContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic Quality1 Comment

Your site is full of incredible content. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your user experience is on point, you have something worth visiting. But are sure you are reaching the right audience? Are your audience development efforts on point? Is your ideal audience even … Read More