The story of how we increased our pages/session by 50% with only a slight change

Fernando PeralesDisplay Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Here at JOT Internet Media, our main objective is to send very high-quality traffic to our partners’ media properties. When one of our partners is a publisher, the KPIs we use to measure this traffic performance are bounce rate, pages/session, average session duration… All the metrics that show users’ engagement with the publisher’s content are the ones that we are … Read More