The story of how we increased our pages/session by 50% with only a slight change

Fernando PeralesDisplay Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Here at JOT Internet Media, our main objective is to send very high-quality traffic to our partners’ media properties. When one of our partners is a publisher, the KPIs we use to measure this traffic performance are bounce rate, pages/session, average session duration… All the metrics that show users’ engagement with the publisher’s content are the ones that we are … Read More

“Amazing holidays” doesn’t mean the same thing to everyone

Jorge AlonsoOnline advertising, Search Monetization, Traffic Acquisition, Traffic QualityLeave a Comment

Same search query – different expectations People spend about 21% of their time searching online. When users type a search query into a search engine, they are showing a very clear intent towards a product or a service. This information can be very valuable. However, a search query can have very different meanings depending on the person who is entering … Read More