Testing & Learning with Ads

Karen KhondkaryanSearch Monetization, Traffic Acquisition, Traffic Quality, Volume & QualityLeave a Comment

In our business, it is important to constantly test & learn in order to improve our optimization techniques and maximize performance. Here are a couple of tests I carried out recently and what I learnt from them.   Test # 1  Description: test Keyword Dynamic Insertion tool (DKI) on the headline 1. Insert DKI on the headline with and without … Read More

Interning at JOT Research Lab

Daniel de la TorreInnovation, Search Monetization, Traffic Acquisition, Traffic QualityLeave a Comment

Hi everyone. My name is Daniel. I live in Madrid and I study telecommunications engineering. As a student soon ending his university studies, I was wondering: Should I get a job? I sent many emails to many companies in order to find an internship. I then received an answer from a company called JOT Internet Media which said: “We would … Read More

The story of how we increased our pages/session by 50% with only a slight change

Jorge GarcíaDisplay Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Here at JOT Internet Media, our main objective is to send very high-quality traffic to our partners’ media properties. When one of our partners is a publisher, the KPIs we use to measure this traffic performance are bounce rate, pages/session, average session duration… All the metrics that show users’ engagement with the publisher’s content are the ones that we are … Read More

“Amazing holidays” doesn’t mean the same thing to everyone

Jorge AlonsoOnline advertising, Search Monetization, Traffic Acquisition, Traffic QualityLeave a Comment

Same search query – different expectations People spend about 21% of their time searching online. When users type a search query into a search engine, they are showing a very clear intent towards a product or a service. This information can be very valuable. However, a search query can have very different meanings depending on the person who is entering … Read More

Digital Transformation – A Real Case Study

Francisco RodriguezInnovation, Online advertising, Traffic Quality, Volume & QualityLeave a Comment

Digital IT strategy & Infrastructure It is quite challenging to summarize in a few words the work of several years, but our objective in terms of technology at JOT has always been to develop a platform of solutions and services that allow our account managers to focus solely on the optimization of digital marketing campaigns while reducing to the minimum … Read More

Reach New Audiences Online with YODA

Camilo FernandezOnline advertising, Traffic Acquisition, Traffic QualityLeave a Comment

YODA – Digital Marketing Made Simple One of the biggest digital agencies in Spain and one of the largest audience acquisition companies in the world have come together to create YODA. Ad efficiency and high-quality traffic generation software Technology and knowledge to make the most sophisticated digital marketing available to the smallest budgets Nowadays, more and more people are buying online … Read More

Quality Assurance – Trust Is Good But Control Is Better

Miriam GraueData, Online advertising, Traffic Quality, Volume & QualityLeave a Comment

The company or organization that claims to have no data quality issues is as trustworthy as a person that claims to never have made a mistake. Errors are not only an intrinsic part of human nature, machines also fail. The quality assurance process that should be implemented depends a lot on the specific context. Marcoumar is a popular blood thinner … Read More

The Increasing Role of Data in Digital Marketing

Gustavo ToranData, Display Monetization, Online advertising, Search Monetization, Traffic Quality1 Comment

Every click, every pageview, every interaction is a data point. From a statistical point of view, a data point is a set of measurements of a statistical population. In digital marketing, a data point is a potential opportunity to know your user better and optimize your digital strategy.  At JOT, data is critical for our goal: to help our partners … Read More

You’ve got great content. But are you reaching the right audience?

Jorge AlonsoContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Your site is full of incredible content and you know it. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your IT department has indeed pulled it off. The user experience left everyone in your team speechless. You have something worth visiting. “So why aren’t I getting more … Read More