{keyword: Valentine’s day}

Fanny RojonSearch Monetization, Traffic AcquisitionLeave a Comment

One of the most interesting aspects about managing online advertising campaigns is seeing how internet users use search engines – in other words, what they search for and when. Not surprisingly, the weather as well as specific events (be it elections, live entertainment events, holidays, etc.) have a strong influence on what people are searching for online. As part of … Read More

The Increasing Role of Data in Digital Marketing

Gustavo ToranData, Display Monetization, Online advertising, Search Monetization, Traffic QualityLeave a Comment

Every click, every pageview, every interaction is a data point. From a statistical point of view, a data point is a set of measurements of a statistical population. In digital marketing, a data point is a potential opportunity to know your user better and optimize your digital strategy.  At JOT, data is critical for our goal: to help our partners … Read More