How the climate and specific events influence online searches

Ignacio MartinezData, Innovation, Online advertisingLeave a Comment

The advances in the way we process and analyze data allow online advertisers and eCommerce actors to innovate and take into account factors that until now were only assumed or unknown. It seems obvious that both the weather and cultural or sporting events (among other types of events) influence user searches, but to what extent do they do so? How … Read More

The story of how we increased our pages/session by 50% with only a slight change

Jorge GarcíaDisplay Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Here at JOT Internet Media, our main objective is to send very high-quality traffic to our partners’ media properties. When one of our partners is a publisher, the KPIs we use to measure this traffic performance are bounce rate, pages/session, average session duration… All the metrics that show users’ engagement with the publisher’s content are the ones that we are … Read More

“Amazing holidays” doesn’t mean the same thing to everyone

Jorge AlonsoOnline advertising, Search Monetization, Traffic Acquisition, Traffic QualityLeave a Comment

Same search query – different expectations People spend about 21% of their time searching online. When users type a search query into a search engine, they are showing a very clear intent towards a product or a service. This information can be very valuable. However, a search query can have very different meanings depending on the person who is entering … Read More

Digital Transformation – A Real Case Study

Francisco RodriguezInnovation, Online advertising, Traffic Quality, Volume & QualityLeave a Comment

Digital IT strategy & Infrastructure It is quite challenging to summarize in a few words the work of several years, but our objective in terms of technology at JOT has always been to develop a platform of solutions and services that allow our account managers to focus solely on the optimization of digital marketing campaigns while reducing to the minimum … Read More

Upgrade your Display Campaigns using User Intent

Jorge GarcíaDisplay Monetization, Online advertising, RetargetingLeave a Comment

What I always struggle with when planning a display campaign is the target. Which user segment will give us the best result? Targeting options in display advertising usually give you behavior or sociodemographic information about the user (interest, placements, categories, age, gender…) but not intentionally. Even though all these targeting criteria are interesting, not having the possibility of targeting people … Read More

Reach New Audiences Online with YODA

Camilo FernandezOnline advertising, Traffic Acquisition, Traffic QualityLeave a Comment

YODA – Digital Marketing Made Simple One of the biggest digital agencies in Spain and one of the largest audience acquisition companies in the world have come together to create YODA. Ad efficiency and high-quality traffic generation software Technology and knowledge to make the most sophisticated digital marketing available to the smallest budgets Nowadays, more and more people are buying online … Read More

Quality Assurance – Trust Is Good But Control Is Better

Miriam GraueData, Online advertising, Traffic Quality, Volume & QualityLeave a Comment

The company or organization that claims to have no data quality issues is as trustworthy as a person that claims to never have made a mistake. Errors are not only an intrinsic part of human nature, machines also fail. The quality assurance process that should be implemented depends a lot on the specific context. Marcoumar is a popular blood thinner … Read More

What a partnership is really about

Fanny RojonOnline advertising, partnershipLeave a Comment

Ah. The famous handshake picture. What a treat. Let’s discuss a potential collaboration, agree on the terms and shake on it / sign a contract. A partnership is born. And yet, so many partnerships fail. Because in reality, it is a bit more complicated than that. Let’s start with the definition of a partnership. “A partnership is an arrangement in … Read More

The Increasing Role of Data in Digital Marketing

Gustavo ToranData, Display Monetization, Online advertising, Search Monetization, Traffic Quality1 Comment

Every click, every pageview, every interaction is a data point. From a statistical point of view, a data point is a set of measurements of a statistical population. In digital marketing, a data point is a potential opportunity to know your user better and optimize your digital strategy.  At JOT, data is critical for our goal: to help our partners … Read More