How the climate and specific events influence online searches

Ignacio MartinezData, Innovation, Online advertisingLeave a Comment

The advances in the way we process and analyze data allow online advertisers and eCommerce actors to innovate and take into account factors that until now were only assumed or unknown. It seems obvious that both the weather and cultural or sporting events (among other types of events) influence user searches, but to what extent do they do so? How … Read More

Interning at JOT Research Lab

Daniel de la TorreInnovation, Search Monetization, Traffic Acquisition, Traffic QualityLeave a Comment

Hi everyone. My name is Daniel. I live in Madrid and I study telecommunications engineering. As a student soon ending his university studies, I was wondering: Should I get a job? I sent many emails to many companies in order to find an internship. I then received an answer from a company called JOT Internet Media which said: “We would … Read More

European Data Incubator: what’s it about?

Fernando PeralesData, InnovationLeave a Comment

Last Wednesday, Francisco Rodriguez (CTO) and I participated in the H2020 project EDI kick-off meeting organised in Bilbao, Spain. The project, coordinated by the University of Deusto is formed by 5 core partners (Deusto, Zabala Consulting, Engineering, F6S and Etventure Start Up) and 15 data providers in very different fields like energy, automotive, traffic, logistics, marketing, etc.   EDI will … Read More

Digital Transformation – A Real Case Study

Francisco RodriguezInnovation, Online advertising, Traffic Quality, Volume & QualityLeave a Comment

Digital IT strategy & Infrastructure It is quite challenging to summarize in a few words the work of several years, but our objective in terms of technology at JOT has always been to develop a platform of solutions and services that allow our account managers to focus solely on the optimization of digital marketing campaigns while reducing to the minimum … Read More

Innovation for A Data-Based Digital Marketing Approach

Fernando PeralesInnovation, Online advertisingLeave a Comment

High-quality traffic at a huge scale At JOT, we specialize in the generation & monetization of very high-quality web traffic for premium partners. We help our partners acquire new audiences relevant for their specific business, sending them the very best quality traffic from trusted sources and optimizing our campaigns in real time across countries, languages and devices on multiple platforms. … Read More