How the climate and specific events influence online searches

Ignacio MartinezData, Innovation, Online advertisingLeave a Comment

The advances in the way we process and analyze data allow online advertisers and eCommerce actors to innovate and take into account factors that until now were only assumed or unknown. It seems obvious that both the weather and cultural or sporting events (among other types of events) influence user searches, but to what extent do they do so? How … Read More

European Data Incubator: what’s it about?

Fernando PeralesData, InnovationLeave a Comment

Last Wednesday, Francisco Rodriguez (CTO) and I participated in the H2020 project EDI kick-off meeting organised in Bilbao, Spain. The project, coordinated by the University of Deusto is formed by 5 core partners (Deusto, Zabala Consulting, Engineering, F6S and Etventure Start Up) and 15 data providers in very different fields like energy, automotive, traffic, logistics, marketing, etc.   EDI will … Read More

Quality Assurance – Trust Is Good But Control Is Better

Miriam GraueData, Online advertising, Traffic Quality, Volume & QualityLeave a Comment

The company or organization that claims to have no data quality issues is as trustworthy as a person that claims to never have made a mistake. Errors are not only an intrinsic part of human nature, machines also fail. The quality assurance process that should be implemented depends a lot on the specific context. Marcoumar is a popular blood thinner … Read More

The Increasing Role of Data in Digital Marketing

Gustavo ToranData, Display Monetization, Online advertising, Search Monetization, Traffic Quality1 Comment

Every click, every pageview, every interaction is a data point. From a statistical point of view, a data point is a set of measurements of a statistical population. In digital marketing, a data point is a potential opportunity to know your user better and optimize your digital strategy.  At JOT, data is critical for our goal: to help our partners … Read More