Testing & Learning with Ads

Karen KhondkaryanSearch Monetization, Traffic Acquisition, Traffic Quality, Volume & QualityLeave a Comment

In our business, it is important to constantly test & learn in order to improve our optimization techniques and maximize performance. Here are a couple of tests I carried out recently and what I learnt from them.   Test # 1  Description: test Keyword Dynamic Insertion tool (DKI) on the headline 1. Insert DKI on the headline with and without … Read More

How the climate and specific events influence online searches

Ignacio MartinezData, Innovation, Online advertisingLeave a Comment

The advances in the way we process and analyze data allow online advertisers and eCommerce actors to innovate and take into account factors that until now were only assumed or unknown. It seems obvious that both the weather and cultural or sporting events (among other types of events) influence user searches, but to what extent do they do so? How … Read More

Interning at JOT Research Lab

Daniel de la TorreInnovation, Search Monetization, Traffic Acquisition, Traffic QualityLeave a Comment

Hi everyone. My name is Daniel. I live in Madrid and I study telecommunications engineering. As a student soon ending his university studies, I was wondering: Should I get a job? I sent many emails to many companies in order to find an internship. I then received an answer from a company called JOT Internet Media which said: “We would … Read More

The story of how we increased our pages/session by 50% with only a slight change

Jorge GarcíaDisplay Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Here at JOT Internet Media, our main objective is to send very high-quality traffic to our partners’ media properties. When one of our partners is a publisher, the KPIs we use to measure this traffic performance are bounce rate, pages/session, average session duration… All the metrics that show users’ engagement with the publisher’s content are the ones that we are … Read More

“Amazing holidays” doesn’t mean the same thing to everyone

Jorge AlonsoOnline advertising, Search Monetization, Traffic Acquisition, Traffic QualityLeave a Comment

Same search query – different expectations People spend about 21% of their time searching online. When users type a search query into a search engine, they are showing a very clear intent towards a product or a service. This information can be very valuable. However, a search query can have very different meanings depending on the person who is entering … Read More

Shocking! Ad Copywriter Skills Revealed!

Nader HilalDisplay Monetization, Traffic AcquisitionLeave a Comment

7 Tips to create great ad copies Throughout the years, ads have appeared on many different printed media: newspapers, direct mail, magazines and billboards but in recent years, they have reached the internet and became part of every blog, online newspaper and website. This evolution, although taking a variety of shapes and forms, has always depended on one main factor: … Read More

{keyword: Valentine’s day}

Fanny RojonSearch Monetization, Traffic AcquisitionLeave a Comment

One of the most interesting aspects about managing online advertising campaigns is seeing how internet users use search engines – in other words, what they search for and when. Not surprisingly, the weather as well as specific events (be it elections, live entertainment events, holidays, etc.) have a strong influence on what people are searching for online. As part of … Read More

European Data Incubator: what’s it about?

Fernando PeralesData, InnovationLeave a Comment

Last Wednesday, Francisco Rodriguez (CTO) and I participated in the H2020 project EDI kick-off meeting organised in Bilbao, Spain. The project, coordinated by the University of Deusto is formed by 5 core partners (Deusto, Zabala Consulting, Engineering, F6S and Etventure Start Up) and 15 data providers in very different fields like energy, automotive, traffic, logistics, marketing, etc.   EDI will … Read More

Digital Transformation – A Real Case Study

Francisco RodriguezInnovation, Online advertising, Traffic Quality, Volume & QualityLeave a Comment

Digital IT strategy & Infrastructure It is quite challenging to summarize in a few words the work of several years, but our objective in terms of technology at JOT has always been to develop a platform of solutions and services that allow our account managers to focus solely on the optimization of digital marketing campaigns while reducing to the minimum … Read More